Windies v Bangladesh Series to be sponsored by Dhaka Bank

Thu, Jul 17, '14

ST JOHN’S, Antigua – The West Indies Cricket Board today announced that it has signed a deal with Total Sports Marketing (TSM) for title sponsorship for the forthcoming West Indies versus Bangladesh Series. The official name of the series will be the Dhaka Bank Cup 2014 West Indies vs Bangladesh Series.

The Dhaka Bank Cup 2014 will consist of two Tests, three One Day Internationals and one Twenty20 International. The series will be played in Grenada, St Kitts, St Vincent and St Lucia.

The sponsorship of the series was facilitated by TSM which acquired the title and in stadia sponsorship rights for the series.

 “We are most pleased to enhance our portfolio of sponsorship partners. This is another partnership which not only benefits West Indies cricket but which expands our reach into new global markets,” WICB Commercial Manager Nelecia Yeates said.

“We welcome Dhaka Bank to the Caribbean and look forward to an excellent experience. Equally we thank TSM for their confidence in West Indies cricket and their keen interest in ensuring that the West Indies brand is aligned with other strong corporate brands in Asia,” Yeates added.

Moinul Haque Chowdury, proprietor of TSM commented: ‘”TSM is delighted to acquire these sports contents and properties to cater the fans and the corporate sector from Bangladesh”.

Previously TSM had been actively involved in Sports Marketing arena and the only international sports marketing agency from Bangladesh.