Hero CPL sees massive audience increase to over 500 million viewers
Thu, Nov 19, '20
The Hero Caribbean Premier League (CPL) saw an incredible 67% increase in Television, Streaming and Digital viewership in 2020, reaching 523.5million viewers and passing half a billion for the first time in the tournament’s history. The research was independently compiled by YouGov Sport, a division of SMGInsight, one of the world’s largest and most respected research firms.
The 2020 Hero CPL was the first franchise T20 tournament to take place since the lockdown and travel restrictions resulting from COVID-19, with all 33 matches played in a secure bubble at two venues in Trinidad & Tobago. Since the tournament’s inception, the Hero CPL has long been regarded as one of the premier events in world cricket and this leap in viewership shows how popular the tournament has become in all corners of the globe. Key drivers include a big linear viewership increase in India of 81% to over 74.9m, growth of 62% in the UK as well as significant increases across the Caribbean, South Africa and in other key markets in Asia.