CPL T20 TOURNAMENT INJECTS US$166 MILLION INTO THE CARIBBEAN REGION

Thursday 27th November 2014 - Kingston, Jamaica: A new, independent Economic Impact study revealed today that the Caribbean Premier League injected a massive US$166 million into the region's economy during the 2014 tournament – a significant increase of 58% on 2013.
 
Host country for the finals, St. Kitts and Nevis, reaped significant benefits with a whopping US$25.1 million invested in the local economy – second only to Barbados with US$28.7 million.
 

Key findings in the report show:

        Incremental spend(sic) by regional and international fans totalled US$47.4 million (excluding accommodation and airfares)
    An estimated 217,176 regional and international spectators watched CPL 2014 live
    The international TV audience increased to 65 million in 2014 from 36 million in 2013, with 29 broadcasters from around the world airing the
    games live
    Over 21,500 international visitors (approximately 10% of total spectators), attended CPL 2014, spending US$7.9 million
    Thousands of new jobs were created in tourism and travel across the region by CPL and more than 156,000 jobs positively impacted
    The tournament's high profile international broadcast media campaign (which encouraged tourism in the region) generated US$4.47 million in
    advertising value

read the full report at CPLT20