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The best and worst commercials for Super Bowl L1

 
sgtdjones 2018-02-05 11:36:15 

Super Bowl commercials: the touchdowns and the letdowns

Only one team wins the Super Bowl, but several advertisers scored wins with their commercials in the big game, say experts who analyze the ads.

"Amazon's spot did everything a Super Bowl spot is supposed to do," said Prof. Tim Calkins from the Kellogg School of Management at Northwestern University in Evanston, Ill.

The spot, called "Alexa loses her voice", features celebrity chef Gordon Ramsay, rapper Cardi B, actress Rebel Wilson and actor Anthony Hopkins taking over Alexa's duties, to the concern of Amazon CEO Jeff Bezos


Super Bowl commercials:

 
pelon 2018-02-05 11:41:44 

Hands down: the Tide Ads then Doritos/Mountain Dew then "Alexa loses her voice"

 
imusic 2018-02-05 13:36:10 

The Eli Manning Beckham Jr ad was hilarious, if a bit contrived.

But it was supposed to be I guess

 
Tryangle 2018-02-05 14:34:19 

In reply to pelon

Tide was sneakily good. Good way to jump on the post eating-Tide-Pods era.

Was underwhelmed by the second Bud Light 'Dilly Dilly' ad sad

 
Drapsey 2018-02-05 14:35:24 

In reply to sgtdjones

I like the one about the Rabbi, Priest, Imam, and Monk going to the football game.