Super Bowl commercials: the touchdowns and the letdowns
Only one team wins the Super Bowl, but several advertisers scored wins with their commercials in the big game, say experts who analyze the ads.
"Amazon's spot did everything a Super Bowl spot is supposed to do," said Prof. Tim Calkins from the Kellogg School of Management at Northwestern University in Evanston, Ill.
The spot, called "Alexa loses her voice", features celebrity chef Gordon Ramsay, rapper Cardi B, actress Rebel Wilson and actor Anthony Hopkins taking over Alexa's duties, to the concern of Amazon CEO Jeff Bezos
"Amazon's spot did everything a Super Bowl spot is supposed to do," said Prof. Tim Calkins from the Kellogg School of Management at Northwestern University in Evanston, Ill.
The spot, called "Alexa loses her voice", features celebrity chef Gordon Ramsay, rapper Cardi B, actress Rebel Wilson and actor Anthony Hopkins taking over Alexa's duties, to the concern of Amazon CEO Jeff Bezos
Super Bowl commercials: