ST JOHN’S, Antigua – Cricket West Indies (CWI) is delighted to announce that Sandals Resorts, the iconic Caribbean brand and global leader in the luxury travel industry, has agreed a long-term contract to become the new principal partner and team sponsor of the WINDIES, following their support of last week’s Hurricane Relief T20 Challenge at Lord’s.
The new partnership is effective immediately and will cover all WINDIES teams from U-15s through to the WINDIES Men’s and Women’s teams. As part of the agreement Sandals will have their logo inscribed on all WINDIES playing and training clothing, as well as benefiting from activating WINDIES cricket in their marketing and social responsibility programmes. Sandals will also enjoy stadium branding at all home matches and broadcast sponsorship of all WINDIES matches shown on Sky Sports.
The announcement was confirmed today by Johnny Grave, Chief Executive Officer of CWI, as the WINDIES prepare for their three-Test series against Sri Lanka; which starts tomorrow (Wednesday 6th of June) at the Queen’s Park Oval, Port of Spain, Trinidad.
“WINDIES cricket is the heartbeat of the Caribbean and we’re thrilled to partner with such a prestigious international brand as Sandals which is also synonymous with promoting the best of the Caribbean to the world. Sandals shares our determination to strengthen and grow cricket across the region, as well as harnessing cricket’s power to drive economic investment and tourism” said Grave.
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