The Hero Caribbean Premier League (CPL) has delivered record value for the Caribbean during the 2020 season, with the tourist boards across the region receiving US$258million in media exposure. Whilst the tournament was held behind closed doors in Trinidad & Tobago the Hero CPL worked closely with all six host countries to ensure that the Caribbean was promoted as a must visit destination. Both the live broadcast and the league’s digital channels carried bespoke tourism content for each of our partners.

The total exposure of US$258million is an increase of 381% on the 2019 figure with the tourist boards in Barbados, Guyana, Jamaica, St Kitts & Nevis, Saint Lucia and Trinidad & Tobago benefiting from the Hero CPL promoting the unique attributes of each of the countries. These figures were generated from an independent report compiled by YouGov Sport – one of the most respected research firms in the world. 

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Can someone explain how they came up with such a value?

Are there models or matrices they follow?

In reply to sgtdjones

Did this value cost Antigua its bad rating with the State Department’s travel advisory?

In reply to sgtdjones

It's a well known and documented digital indicator. The middle digit on the right hand is dipped in water and waved overhead into a gentle breeze producing consistently favourable results.