The Hero Caribbean Premier League (CPL) and the University of the West Indies (UWI) have partnered to launch a sports marketing course that will give students from across the Caribbean an accredited qualification while also benefiting from the knowledge of key Hero CPL staff.

The course has been created by the UWI’s Faculty of Sport and the Hero CPL marketing team and it will give students insights into the running of a hugely successful sporting event. At the end of the course, the students will be given the opportunity to work with the Hero CPL team as interns during the tournament.