The Independent Voice of West Indies Cricket

JFF to use YouTube channel to boost revenue

XDFIX 12/5/24, 8:35:38 PM
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debut: 3/2/03
17,973 runs

For the last few years, video sharing platform YouTube has been a major revenue generator for a number of sports teams around the world and the latest initiative by the Jamaica Football Federation (JFF) has them looking to join in on that.

On Friday, November 29 and Monday, December 2, the Reggae Girlz two friendlies against South Africa at the Montego Bay Sports Complex were both broadcasted live on the JFF’s YouTube channel, JFFLIVE.

The tallied views from the two games on the channel amassed to over 60,000, excluding pirated broadcasts.

Those broadcasts were a test run for something bigger in 2025.

Spearheaded by Reggae Boyz Supporters Club President Kyle Wallace and Gario Graham, founder of Kingston Made Productions, the venture will see live games of Jamaica’s various national teams being streamed on JFFLIVE.

Is the JFF that backward or did management just wake up?
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