Collection now available for purchase
Cricket West Indies (CWI) and new Caribbean-born brand SUPERFAN on Monday announced the launch of the first SUPERFAN x West Indies Cricket collection, a new line of licensed fan merchandise designed and produced by SUPERFAN.
SUPERFAN was created by Trinidad and Tobago entrepreneur and designer Nicolette Leacock, founder of Caribbean Carnival and lifestyle brand MRCH. After building MRCH around products designed specifically with the Caribbean consumer in mind, Leacock saw an opportunity to bring that same design-led approach to Caribbean sport and fan culture.
“I grew up seeing what West Indies Cricket means to the Caribbean. It is one of the few things that can make us forget which island we are from for a moment and collectively identify as West Indian,” said Leacock.